We’ve all heard of Entrepreneurs…and then Solopreneurs..and of course Mompreneurs…the newest iteration is INFOpreneurs…even though the word was originally registered as a trademark (USPTO) on February 1 1984 by Harold F. Weitzen. In 1988, H. Skip Weitzen published “Infopreneurs: Turning Data Into Dollars” (John Wiley & Sons).”
As defined by Wikipedia, an” Infopreneur is a person whose primary business is gathering and selling electronic information. This term is a neologism portmanteau derived from the words “information” and “entrepreneur“. An infopreneur is generally considered an entrepreneur who makes money selling information on the Internet. They use existing data and target an audience.”
For the purposes of attraction marketing, I prefer the original definition: “turning data into dollars.” I further recommend that the data or content should be yours, not existing data.
So the question is, how to turn data into dollars? The answer is crystal clear. Using an education based marketing approach, you will attract more prospects more quickly. More prospects turns quickly into more customers. More customers turns quickly into more money in your pocket
There are many ways to educate your marketplace and attract the best possible prospects. You can create free reports, newspapers/newsletters, white papers, fliers, books or even blog content.
You should create market driven data which will appeal to your target population and draw them to you in great numbers and fascinate them enough to entice them to WANT to speak with you.
The irrefutable fact is that if you are tired of cold calling and doing things the same way you’ve been doing for years, then you need to do things differently. After all, we all know the definition of insanity, doing the same thing over and over again and expecting different results.
Although any of the education based devices I discussed above are far and away better than the more common approaches most of you are utilizing, one attraction marketing device in particular outshines the others.
That device being a BOOK. Becoming a published author enhances your credibility and differentiates you from your competition like no other vehicle. You will destroy your competition once you become THE authority in your marketplace. Plus, you will create a legion of raving fans who are happy to pay you a premium price, rather than just having some customers who are likely to jump to the competition to save a couple dollars.
The choice is yours. Stay in your comfort zone, continue banging your head against the wall and believing the traditional wisdom that sales is a numbers game. You know that “wisdom”. “See more people, you’ll make more money” or “that NO just means I’m a little closer to that next YES”. I played that game for years. It’s no fun.
The new economy demands new approaches. Wouldn’t you prefer your target population coming to you rather than you chasing them???
Mitch Zucker
ConnectPay Payroll Services
2352 Main Street, Suite 303
Concord, Ma 01742
978-450-2900 voice
978-319-4104 fax
774-218-9486 mobile
www.connectpay.us.com
