I attended the Independent Payroll Providers Association Sales and Marketing Workshop in Las Vegas last week. Besides being in Vegas with the beautiful weather, visiting relatives and seeing the very awesome Beatles “Love”, a Cirque Du Soleil show, the discussions on marketing were very insightful and thought provoking.
Business IS Personal
In particular, we had a great presentation from one of the best sales trainers in the business, Jack Daly. Most notable to me was his discussion of utilizing Facebook for business. This is sure to create some differing opinions. I happen to agree with him that FaceBook is a great place to market yourself…his point being that Business IS personal.
I know many people who keep FaceBook personal and utilize LinkedIn more for their business networking/marketing activities. Jack gave some great examples of why you SHOULD use FaceBook for business marketing. He told a wonderful story of a Facebook friend of his, who he has never met, who got 12 of her friends to attend one of his seminars. At almost $800/person, this was an incredible result. He never would have gotten these other people to attend without FaceBook.
Any adult who doesn’t post embarrassing drunken pictures, or spread political or religious rants, should highly consider utilizing FaceBook as one of their marketing strategies. It gives a better ability to share, like and comment on events and posts than any other social media platform. You will get to know your business associates better and they will get to know you better.
I use FaceBook for business daily. My posts get liked, shared and commented on by my friends which gives me exposure to thousands of additional people not in my personal network. It also gives me the ability to like, share and comment on my friends posts to expose them to MY friends/family and business contacts as well.
FaceBook allows me to “check-in” to the many different events I attend giving publicity to those events and letting people know where I am networking and with whom.
As part of a multi-pronged social media marketing approach, FaceBook should play a big role in my opinion. The primary strategy is to stay Top Of Mind with my business associates as well friends/family. It provides a wonderful platform for utilizing content/educational based marketing approaches.
What are your thoughts on this approach???
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