Golf Outing Best Practices and a Great Post Event Idea


There are still many outings happening this summer and into the fall.  I’ve played in many golf outings/tournaments, and have been on committees developing the outings. Wish I knew some these ideas.

You’ll want to send out invitations to your tournament three months before the event itself. The invitations should clearly state the date, time and place. Once you have an estimated number of guests you can decide on appropriate pre-tournament promotions to build excitement. A golf umbrella or a divot repair tool is a great way to get people excited about playing in the tournament. Customized golf tees and balls are a great way to put a personal touch on your event.
Mitch’s Tip:  Along with pre-tournament tees or balls, include information on the Charity (see below).

Tournament Gift Bags
Registration at the event is the ideal spot for distributing gift bags. Choose a quality tote to hold items your guests can use during the tournament, such as a sports bottle, golf towel, balls, tees and divot repair tools. Tote bags offer practicality and can be used for light travel, day trips or as a gym bag. It is also a good idea to include a product your guests will use long term, such as a golf-themed pen.
Mitch’s Tip:  get your outing sponsors to provide everything from the bags to the contents.

Raffle for Charity
Here’s a chance for you to show your goodwill in more ways than one, by holding a raffle for charity at the event. Decide on an amount per ticket and supply a unique prize such as a golf bag that players would appreciate winning.
Mitch’s Tip: you will increase attendance and do good by having a Charity for your outing.

When it comes to awards at the end of the day it’s easy to make anyone feel special! You should decide on how many awards to distribute and what to give prizes for. Celebrate any achievement from longest putt, longest drive, closest to the pin, low foursome, low golfer, etc.
Mitch’s Tip: having fun or funny awards such as highest score or worst dressed foursome allows for more individuals or teams to participate in the award portion of your event.

After the Event
Post tournament gifts are a great way to thank your guests. Picture frames make for a nice decorative piece and will give your clients great memories of your event.
Mitch’s Tip:  I love this idea of a post event picture frame.  No outing I’ve ever been too has ever done any type of post event gifts.  The idea of the outing is to be memorable, this item drives that point home.

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For a personal consultation contact me now to schedule a meeting or phone call.

Mitch Zucker
Firewalker Development Group

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