There are no shortcuts in the sales process. I see regularly when creating posts on Facebook or LinkedIn, at networking events or even on live sales calls, people who are just selling, selling, selling….virtually begging people to buy, buy, buy…this approach leads your prospects to say “Bye-Bye”. We save you time!! We save you money!! … Read More
Congratulations to those of you who are taking an educational approach to your marketing by creating articles. Article marketing is one of the best ways to attract your target population. Offering to educate your clients/prospects and get them saying “Wow! I didn’t know that!” is essential to building your credibility and attracting more people more… Read More
Whether you are a brand new business, or an existing concern, it is essential that you understand what exactly you are trying to accomplish with your marketing. So many of my clients over the years jump the gun on this and start marketing without really understanding whom they are trying to attract.
We’ve all heard of Entrepreneurs…and then Solopreneurs..and of course Mompreneurs…the newest iteration is INFOpreneurs…even though the word was originally registered as a trademark (USPTO) on February 1 1984 by Harold F. Weitzen. In 1988, H. Skip Weitzen published “Infopreneurs: Turning Data Into Dollars” (John Wiley & Sons).” As defined by Wikipedia, an” Infopreneur is a… Read More