In my coaching efforts with small business owners, I find that one of the most overlooked items when designing a marketing campaign is also one of the most important and should never be skipped: identifying your target population. It sounds so basic, yet it is so regularly skipped. Most of the business owners I coach… Read More
Whether you are a brand new business, or an existing concern, it is essential that you understand what exactly you are trying to accomplish with your marketing. So many of my clients over the years jump the gun on this and start marketing without really understanding whom they are trying to attract.